GROWTH
THROUGH
EXPERIENCE
Why Three Forces Beat
a Thousand Touchpoints
“Essential guidebook
for championing real loyalty and growth.”
—MAURO PORICINI,
Chief Design Officer of PepsiCo
“Powerful strategies for
meaningful customer
connections.”
—LAURA LYNCH,
CMO of Bank of Ireland
“A profound blueprint
for thinking, doing and communicating differently.”
—ROBERT JONES,
Professor of Brand Leadership
at University of East Anglia and
author of The Big Idea
Want to move from market player to market shaper?
It all boils down to unshakeable customer preferences. But in a world where both products and experiences are quickly copied, how do you create lasting differentiation?
This book offers you a practical approach: a strategic model and 26 actionable thought starters—turning decades of in-market experience into your competitive advantage.
Turn the page—and transform your brand into a growth engine. Because in today's market, the best experience wins.
Discover how these shaper brands used the three forces of the Growth Through Experience framework to create breakthrough success.
The
Strategic Model
The most powerful customer experiences aren't built—they're orchestrated, creating a magnetic force that pulls customers in and keeps them there.
The strategic Growth Through Experience-model reveals how three fundamental forces—Big Idea, Proposition Experience, and Communication Experience—work in concert to create an irresistible pull on customers.
Your role as growth champion is to orchestrate them into a super sound.
And this model is your blueprint for doing just that.
Thought Starters
Want to dive deeper into each of the 26 thought starters and turn insights into action?
GROWTH THROUGH EXPERIENCE AI-CONVERSATIONS—an entirely AI-generated companion series—brings the content of each thought starter article to life through engaging discussions.
Listen in to deepen your understanding and accelerate your growth journey!
Available here and on all major podcast platforms:
Listen to all 26 episodes on the podcast platform of your choice:
The Author
THOMAS RUCK
Drawing from over 20 years and various executive positions at the intersection of global consulting and creative innovation, Thomas Ruck helps companies transform customer experiences into sustainable growth.
As a thought leader and columnist for the Swiss trade journal Persönlich, he has captured many of his observations and experiences in regular contributions. Now, this book brings them all together: insights from the field, for the field.
